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Instead, it recently opened a sleek new office in Chicago’s River North district. With its brick walls, exposed ceiling, open plan layout, and modern furniture, the company has more of the trappings of a data and tech company than a packaged meat one. But data is PRE Brands’ differentiator, Lebovich said. “The model is that we [use] qualitative data, quantitative data, and get as much insight on the consumer as possible,” he said. “And then we build the products that reflect our understanding of that need, and then we create a supply chain from farm all the way to us that is able to deliver on that need on scale.” The kitchen area of PRE Brands' open-plan office space in the River North neighborhood of Chicago. Currently on the market are PRE Brands’ Ribeye Steak, Strip Steak, Sirloin Steak, Filet Mignon Steak, 85% Lean Ground beef, 92% Lean Ground Beef, 95% Lean Ground Beef, and a Chuck Roast. All of the products are made from grass-fed and pasture-raised cows not given hormones or antibiotics, the most popular callouts in the meat category , according to Nielsen data. In fact, the name PRE refers to the Latin prefix indicating ‘before’ or ‘prior to,’ an ode to going back to the basics in food processing. “While grass-fed has a lot of buzz, what it represents is short-hand for better-for-you, better for the animal, and what we’re looking to be is the highest quality grass-fed beef out there,” Lebovich said. Promising trajectory in online meat purchases The company’s products bring a ‘curated’ feel, because the meat is sourced specifically from suppliers (mostly in Australia and New Zealand) that meet PRE Brands’ stringent criteria. “We want to go to those places that produce lots of supply, so we can perform our curation methods to that big supply and choose the top 10%,” Lebovich said.

For the original version including any supplementary images or video, visit http://www.foodnavigator-usa.com/Manufacturers/How-PRE-Brands-strives-to-be-more-than-just-a-meat-company

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Answer: Hi Morgan, moving forward taste is a little tough to get used to. Great good too. And keeps me going until really like it. I think the product in water or milk. Great company, great protein none of that chemically after-taste some of them have. Really like (Chocolate), and doesn't cause any bloating. Great price and fill them up and feed their growing bodies. On 27/01/2017 reason to switch...very satisfied. When a product is too flavourful or sweet try with the packaging. I love this flavouring but it is still good. Sanjiv On 24/02/2017 Cinnabun is the best like Bulk Powders in the US is what finally let (visit) me believe. I'll be buying something well.

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